LinkedIn & Paid Social / DUBAI, UAE & GCC
Reach the buying group. Give them a reason to care.
For B2B growth, a targeted impression is only the beginning. Connect account and role selection with relevant creative, a useful offer and a clear route from engagement to sales follow-up.
Request a 20-minute discovery call ↗
THE COMMERCIAL PURPOSE
What this work helps you decide.
Reach the people and accounts your growth plan depends on. For B2B, LinkedIn targeting, thought leadership and lead-generation journeys connect with the sales process. For consumer propositions, paid-social creative and audience choices follow how people discover, compare and buy. We build a testing plan for audience, message and format, with clear decisions about what to scale or stop.
The decision test
Can the team distinguish audience engagement from sales readiness and see how qualified responses are followed up?
What we need to understand
Ideal customer profile, target account or role criteria, offer, creative assets, sales qualification standards, CRM access and campaign history.
A clear sequence. Useful work at every stage.
The scope connects diagnosis with practical implementation. Each stage has a purpose, with decisions, dependencies and responsibilities made explicit.
01
Understand
Define the audience, buying context and offer worth promoting.
02
Design
Build message, format and audience tests with clear hypotheses.
03
Build
Configure campaigns, lead forms or landing pages and CRM handovers.
04
Embed
Review response quality, follow-up and pipeline movement before scaling.
THE DELIVERABLES
What you can put to work.
The final scope specifies the outputs, level of detail and acceptance criteria. Depending on your starting point, the work can include:
01
Audience and account segments
02
LinkedIn and paid-social campaign plans
03
Creative variants
04
Retargeting journeys
05
Lead-form and CRM handovers
We agree which deliverables need to be created, which existing materials should be improved and what can be excluded. Implementation dependencies, access requirements and client review responsibilities are documented before work starts.
A handover your team can use
Receive the agreed outputs with the assumptions, ownership and operating guidance needed to use them. Where a system or workflow is configured, the handover identifies administration, maintenance and review responsibilities.
Progress measured against the brief
The starting point and success measures are defined during discovery. Reviews test whether the work answers the agreed decision or delivery need, while keeping dependencies and unresolved assumptions visible.
THE DETAILS THAT CHANGE THE RESULT
Where the expertise shows up.
01
Target a buying situation, not only a job title.
Account fit, seniority, function and the likely buying group matter together. Segment the offer and message around why the audience would act. Avoid treating everyone at a target company as equally relevant or equally ready for sales.
02
Make creative testable.
Vary one meaningful element at a time where practical: the problem, proof, format or offer. Maintain enough consistency to understand the result. A visually striking asset still needs a clear connection to the audience and the next step.
03
Close the follow-up gap.
A platform lead form can make response easy while leaving intent unclear. Define the information sales needs, consent handling, routing and follow-up expectations. Compare platform reporting with the CRM stages rather than assuming all responses are opportunities.
QUESTIONS BEFORE YOU START
Clarity before commitment.
Can LinkedIn campaigns connect to our existing sales process?
Yes. We agree qualification, ownership and follow-up expectations before mapping forms, landing pages and CRM workflows. Reporting can distinguish platform responses from qualified opportunities where the data and process support it.
Can we start with a focused scope?
Yes. Start with a defined priority and the inputs needed to address it. We can scope a diagnostic, a specific deliverable or implementation support, rather than requiring a broad programme before the business need is clear.
Who is involved from our team?
A decision-maker, a day-to-day owner and the people who understand the relevant workflows or information. Access, review and approval responsibilities are agreed at the start so progress does not depend on informal handovers.
How are the fees and timeline set?
They depend on the agreed outputs, quality and availability of inputs, implementation requirements and ongoing support. The proposal specifies milestones, responsibilities and commercial terms. The discovery call is used to understand the work before quoting it.
Start with the priority in front of you.
Tell us what needs to change, what you have already tried and what a useful result would look like. We will discuss the relevant scope and the next decision.
Request a 20-minute discovery call ↗No pitch. Reply within 2 business days. NDA available on request.
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